Promotional merchandise is the only marketing medium that engages five senses. Customers can see, hear, touch, taste and can even smell promotional products. Promotional products are easily affordable and they leave a impression that is long-lasting, Research shows that promotional products and advertising inflatables can and do positively impact a company’s sales. This research shows that recipients of promotional products have a significantly more positive opinion of a business and a more positive overall image of the company, and they have a higher likelihood of recommending the business or using the business.